Businesses must be prepared...

If you’re the owner of a Hill Country business, chances are you’ve had your ear to the ground and are aware of the full solar eclipse that’s coming soon. Most of the region will be directly under the eclipse’s path of totality, and that means hundreds of thousands of curious visitors will stop by for a choice view of the rare sky show.


Monday, April 8, 2024 is the big red-letter date, and all traveler-friendly Hill Country businesses should prepare for both the challenges and opportunities all those people are going to present. This article is being published in early 2023. And for good reason. While it’s easy to be tempted by the “I’ve got plenty of time” mindset, the time to plan and put in motion an eclipse preparedness strategy is NOW.

...major events like this are great news for tourism, but these events will also present challenges!

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